Our Story

About Us

Sogani Jewels is an expansion of Sogani Jewellers Pvt. Ltd., established by a successful Indian Entrepreneur Mr Shanti Kumar Sogani in 1989. Having moved to Tokyo, Japan to pursue his business idea, he set up Sogani Jewellers in Japan as well. Continuing the dream of her father, Mrs Preeti Sogani commenced her journey with opening an exclusive showroom of Gold & Platinum Jewellery in London, United Kingdom.

Started in 1989, Sogani Jewellers Pvt. Ltd. is the backbone of the enterprise. Equipped with state of the art technology, Sogani Jewellers employs over 200+ skilled craftsmen in India, Japan and London. Over the years, we have grown synonymous with the finest and luxurious Gold, Platinum & Silver jewellery collection presenting every product meticulously carved with natural certified diamonds and precious gemstones.

Being ahead of the curve with a vision to deliver value to the customers, www.soganijewels.com was launched in 2021

With sheer brilliance, every piece from necklace to rings and bracelets to earrings is an expression of excellence, elegance and ultimate luxury. Our Jewellery is designed to be passed on to generations, as it is Timeless, Classic and Beautiful!

A note from Preeti Sogani

It’s astonishing to think that when my father started Sogani Jewellers in 1989, he started from a small flat in Tokyo. He’d moved there from India in 1983, a complete novice to the jewellery trade and had learned everything hands-on, including speaking Japanese. No mean feat for a man from a small village. But his doggedness and never say die attitude, resulted in a successful gemstone and jewellery business in Japan, followed by setting up a jewellery manufacturing unit in India. Today we retail and run an Auction House in Tokyo, and retail, manufacture and export from India.

And now I continue in the footsteps of my father, Mr S.K. Sogani, by bringing you a collection of exceptional pieces of fine jewellery. All at prices that will hold their value. So, whether you want your treasured piece of jewellery to stay in the family for generations, or you want to make an investment purchase, I can say with confidence that I’ll be giving you real value for your money.